Privacy policy

Last updated: 4 November 2026

About this policy

Bloom Flowers respects your privacy. This policy explains how we collect, hold, use and disclose personal information when you visit bloom-flowers.com.au, shop with us, subscribe to updates or contact us.

Bloom Flowers is operated by Lifestyle Brands International Pty Ltd (ABN 81 164 167 748) (we, us or our).

We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply to us. Personal information means information or an opinion about an identified individual, or an individual who is reasonably identifiable.

Information we collect

Depending on how you interact with us, we collect:

Your name, email address, telephone number, billing address and delivery address.
Order and transaction information, including products ordered, payment status, delivery instructions, returns and refunds. Payment providers process payment information to complete your purchase.
Account information, preferences and marketing choices, where you use these features.
Information you provide in enquiries, feedback or other communications.
A gift recipient’s name, address, contact details and gift message when you provide them for an order.
Technical and browsing information, such as your IP address, device and browser details, pages viewed, interactions with our store and cookie identifiers.

Please only provide another person’s information if you are authorised to do so, and let them know about this policy. Please do not include sensitive information in gift messages or ordinary enquiries.

How we collect information

We collect information directly from you when you place an order, complete a form, create or use an account, subscribe to marketing or communicate with us. We also collect information automatically through our website, cookies and similar technologies, and receive information from providers involved in payments, fraud prevention, delivery and operating our store. We may receive a recipient’s details from the person placing a gift order.

You can generally browse without identifying yourself, although technical information may still be collected. If you do not provide information needed to process an order or enquiry, we may be unable to fulfil it.

Why we use information

We use personal information to:

Process payments, fulfil and deliver orders, and manage returns, refunds and customer support.
Communicate about orders, deliveries, accounts and enquiries.
Operate, secure, maintain and improve our website and shopping experience.
Understand how people use our store and measure the effectiveness of marketing.
Send marketing where we have consent or another lawful basis to do so, and manage your preferences.
Detect and prevent fraud, meet legal obligations, keep business records and resolve disputes.

Who we share information with

We disclose information as reasonably needed for these purposes to Shopify, payment providers, delivery and fulfilment providers, technology and hosting providers, customer support providers, analytics and marketing providers, professional advisers, and relevant personnel within our corporate group.

We may also disclose information when you authorise us to do so, when required or authorised by law, to protect lawful rights, or in connection with a proposed or completed business sale or restructure, subject to applicable privacy requirements.

Shopify and overseas processing

Our online store is hosted by Shopify. Shopify processes information to operate the store, checkout and related services. Some Shopify services also involve Shopify processing information for its own purposes, as explained in its Consumer Privacy Policy. You can find information about Shopify privacy choices at the Shopify Privacy Portal.

Shopify and other service providers may store, access or process information outside Australia. Shopify identifies Canada and the United States among the countries involved in its processing. Other locations depend on the providers and services used. You can contact us for further information about overseas recipients. Where Australian privacy law requires it, we take reasonable steps to ensure overseas recipients handle information consistently with the Australian Privacy Principles, unless an applicable exception applies.

Cookies and marketing choices

Our store uses cookies and similar technologies to support functions such as the shopping cart, checkout, security and remembering preferences. These technologies may also support analytics and personalised marketing, subject to applicable requirements and your choices.

You can manage cookies through your browser and any privacy controls made available on our website. Blocking cookies may affect some store functions. For information about Shopify cookies, see Shopify’s Cookie Policy.

You can unsubscribe from marketing emails using the link in the email or by contacting us. If we send marketing text messages, follow the opt-out instructions in the message. There is no charge from us to unsubscribe. Opting out of marketing does not stop necessary messages about orders or services you have requested.

Security and retention

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. No online system or transmission can be guaranteed completely secure.

We retain information for as long as reasonably needed for the purposes described in this policy, including order management, legal and accounting obligations, and resolving disputes. When information is no longer needed and we are not required to retain it, we take reasonable steps to destroy or de-identify it.

Access, correction and other requests

You can ask to access personal information we hold about you or request correction if it is inaccurate, out of date, incomplete, irrelevant or misleading. You can also ask us to delete information; we will consider the request subject to applicable law and any legitimate need to retain records.

Contact us using the details below. We may need to verify your identity or authority before responding. We will respond within a reasonable period. There is no charge to make an access request or to request or make a correction. If a permitted charge is necessary for providing access, we will explain it beforehand. If we cannot meet your request, we will explain why, unless the law prevents us from doing so, and explain available complaint options. Additional rights may apply depending on your location and applicable law.

Questions and complaints

Please contact us if you have a privacy question or believe we have mishandled your personal information. Tell us what happened and how you would like it resolved. We will review your complaint, investigate as appropriate and aim to respond within 30 days. If we need longer, we will explain why and keep you informed.

Privacy contact:

Privacy Officer / Human Resources Manager
Lifestyle Brands International Pty Ltd — Bloom Flowers
165 Atlantic Drive, Keysborough VIC 3173, Australia
Email: HRManager@lifestyleb.com
Telephone: +61 3 8793 0000

For general store enquiries, contact hello@lifestyleb.com.

If you are dissatisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992. The OAIC generally expects you to raise your complaint with us first and allow a reasonable opportunity to respond.

Other websites and updates

Other websites linked from our store have their own privacy practices. Please review their policies before providing information to them.

We may update this policy as our practices or legal requirements change. The current version will be available on our website with its last-updated date, and we will provide any further notice required by law.